To work in advertising, marketing, and public relations in BC, you may choose to earn the Accredited in Public Relations (APR) designation. Eligibility can be achieved after at least of five years of work experience and completion of the yearlong accreditation process.

Employment as an advertising or public relation manager additionally requires several years of related work experience.

Advertising and public relations managers

Marketing managers

To work in advertising, marketing, and public relations in BC, you may choose to earn the Accredited in Public Relations (APR) designation. Eligibility can be achieved after at least of five years of work experience and completion of the yearlong accreditation process.

Advertising and public relations practitioners

Professional occupations in marketing

To work as an administrative officer in BC, you may choose to earn the Canadian Certified Administrative Professional designation. The designation is earned by completing the Canadian Certified Administrative Professional (CCAP) program, for which you must be a member of the Association of Administrative Professionals (AAP).

Administrative officers

Retail and wholesale buyers

This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Marketing/marketing management, general

Please confirm with the certifying body that your intended program qualifies you for this certification.

To work as a financial planner in BC, you may choose to earn the Certified Financial Planner® certification through FP Canada. To obtain the CFP designation, candidates must complete a rigorous education program, pass a national exam, have a post-secondary degree and demonstrate three years of qualifying work experience. 

Employment as a financial manager additionally requires several years of related work experience.

To work as a financial analyst in BC, you may choose to earn a Chartered Financial Analyst (CFA®) designation. You can earn the designation by completing the CFA® Program and acceptable work experience requirements. 

Employment as a financial manager additionally requires several years of related work experience.

To work as an investment manager in BC, you may choose to earn the Chartered Investment Manager (CIM ®) designation. Eligibility for this designation is achieved through the completion of requisite courses and at least 2 years of relevant work experience.

Employment as a senior manager in financial, communications, and other business services may additionally require several years of related work experience. 

To work as an accountant in BC, you may choose to earn the Chartered Professional Accountant (CPA) designation. Eligibility for this designation is achieved through the completion of a bachelor’s degree in any subject from a Canadian or international university and required prerequisite courses.

Employment as a financial manager additionally requires several years of related work experience.

Financial managers

Please confirm with the certifying body that your intended program qualifies you for this certification.

To work as a financial planner in BC, you may choose to earn the Certified Financial Planner® certification through FP Canada. To obtain the CFP designation, candidates must complete an education program, pass a national exam, have a post-secondary degree and demonstrate three years of qualifying work experience. 

To work as a treasury professional in BC, you may choose to earn the Certified Treasury Professional (CTP) designation. Eligibility can achieved through a variety of combinations of work, education, and teaching experience, and by successful completion of an exam.

To work as a financial analyst in BC, you may choose to earn a Chartered Financial Analyst (CFA®) designation. You can earn the designation by completing the CFA® Program and meeting acceptable work experience requirements. 

To work as an investment manager in BC, you may choose to earn the Chartered Investment Manager (CIM ®) designation. Eligibility for this designation is achieved through the completion of requisite courses and at least 2 years of relevant work experience.

To work as an accountant in BC, you may choose to earn the Chartered Professional Accountant (CPA) designation. Eligibility for this designation is achieved through the completion of a bachelor’s degree in any subject from a Canadian or international university and required prerequisite courses. 

Financial and investment analysts

Please confirm with the certifying body that your intended program qualifies you for this certification.

To work as a financial planner in BC, you may choose to earn the Certified Financial Planner® certification through FP Canada. To obtain the CFP designation, candidates must complete a rigorous education program, pass a national exam, have a post-secondary degree and demonstrate three years of qualifying work experience. 

To work as a financial analyst in BC, you may choose to earn a Chartered Financial Analyst (CFA®) designation. You can earn the designation by completing the CFA® Program and acceptable work experience requirements. 

Please confirm with the certifying body that your intended program qualifies you for this certification.

To work as an insurance agent, salesperson, or adjuster in BC, you must be licensed by the Insurance Council of BC. Eligibility is achieved by meeting education and licensing requirements.

To work as a financial planner in BC, you may choose to become a member of the Canadian Institute of Financial Planning. Eligibility is achieved by following the steps on the Canadian Institute of Financial Planning website.

To work in the investment industry in BC, you may choose to become a member of the Investment Funds Institute of Canada. Eligibility is achieved through employment at an eligible firm.

Please confirm with the certifying body that your intended program qualifies you for this certification.

To sell regulated financial products in Canada, you must be licensed through the Canadian Securities Institute. Once educational, ethical and work experience licensing requirements have been met, the application for registration is handled by either your employer or, if you are working independently, by a sponsoring financial services firm.

Financial advisors

Professional occupations in business management consulting

Government managers - economic analysis, policy development and program administration

Social policy researchers and program officers

Business Administration Master's Degrees

Marketing Bachelor's Degrees

Advertising and Public Relations Managers

Advertising and Public Relations Practitioners

Administrative officers oversee and implement administrative procedures, establish work priorities, conduct analyses of administrative operations and coordinate acquisition of administrative services such as office space, supplies and security services. They are employed throughout the public and private sectors. Administrative officers who are supervisors are included in this unit group.

Retail and wholesale buyers buy merchandise for resale by retail or wholesale establishments and are usually responsible for the merchandising operations of retail or wholesale establishments. Retail and wholesale buyers who are supervisors and those who are assistants are included in this unit group.

Marketing Diplomas

The Diploma in Business Administration – Marketing Option from Camosun College prepares you to work in entrepreneurial enterprises, business, not-for-profits, government and community tourism environments in areas such as marketing and sales management, public relations, advertising and customer service. You'll gain business education and develop the practical skills that you will need in a range of marketing roles. You may also complete the program through co-op or internship designations to familiarize yourself with the field before finding employment. 

Marketing Option: Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) in Marketing offers a combination of business and marketing courses, work experience with local businesses, hands-on skills with industry-specific software and the flexibility to enter the marketing degree from multiple touch points. In your first two years, you’ll take core business and marketing courses that will give you a full picture of what a career in the marketing industry looks like. You’ll get to take courses in marketing research, promotional strategy, management essentials, buyer behaviour, a marketing practicum and more. Then in your final two years, you’ll choose an area of concentration. You'll also have the option to participate in the Business Internship program. 

Marketing: Bachelor of Business Administration

Graphic designers function as creative problem solvers, design planners and strategists, as well as skilled communicators and technologists. They demonstrate a passion for design and creativity, have design and critical thinking skills, a solid understanding of business and marketing, well-developed research capabilities, and a broad based understanding of the social, cultural, and environmental implications of design. They are team players, team leaders, and can be employees, freelancers, or self-employed entrepreneurs. Graphic Design for Marketing Degree graduates will qualify for entry-level positions as graphic designers in firms providing corporations, small businesses, non-profit organizations, and others with services that may include such things as the creation of marketing strategies, interactive media design, publication design, advertising design, direct marketing design, and display design. Understanding consumer behaviour and end-user needs will also qualify the graduate for employment in marketing, advertising, or public relations firms that offer graphic design as one of their services.

Graphic Design for Marketing: Bachelor of Design Degree

The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.

Marketing Management: Bachelor of Business Administration Degree (BBA)

The Bachelor of Business Administration (BBA) is for students interested in careers in the fields of Accounting, Business, International Business or Marketing. Each of these concentrations provides graduates with expertise in their subject area as well as a thorough understanding of all aspects of business. The program offers a mix of classroom lectures, guest speakers, industry experts, and field trips. This combination provides students with the opportunity to build business contacts and participate in a Co-op program. 

Business Administration: Bachelor's Degree

The Bachelor of Business Administration in Marketing will allow you to gain marketing and communications skills to qualify for management-level positions. Make employer connections and earn academic credit as you participate in paid co-op work experience, international exchange and networking opportunities.

Marketing: Bachelor of Business Administration Degree (NIC)

The Bachelor of Business Administration (General) is designed for students who do not wish to specialize in a specific area of business but instead would like to take a wider array of courses to provide a wide range in their management education. Develop a solid foundation in the first two years, then specialize in one or a combination of majors and minors. Take advantage of co-op, undergraduate research, study abroad and other experiential learning opportunities. Double degree option with Computing Science and Arts available.

Educational Path

Marketing Bachelor's Degrees

Programs

Careers